The Benefits of a VIDEO Job Board for Search

Posted: 1st May 2012 by Stephenaulrich in Social Media Recruiting, Social Media Skills, Social Media Trends
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When searching for a candidate, companies generally use one of two venues, either a recruiter or a job board.

The Recruiter

If the Employer is looking for a specialized individual in a specific field or if he doesn’t have the time, theEmployer will probably use a recruiter. However, his pockets better be deep, as recruiters will charge anywhere from 15% to 30% of the candidate’s gross annual income. The percentage that the recruiter charges depends on each individual recruiter’s fee schedule.

The Job Board

If the Employer has the time to search for the candidate himself and wants to keep the cost of the search low, then the Employer will use a job board and perform the search himself. The costs of posting a job(s) and/or searching resumes vary from job board to job board, but these costs are without a doubt much more economical than the use of recruiters.

The VIDEO Job Board   This is a link to an actual candidate, and his video!

Ideally, the best solution in finding a candidate would be a job board that didn’t cost anything for either Employers or Candidates. Even better still would be a ‘no cost’ job board with Videos where the Employer could see the personality, presence, and qualities of each individual needed for a specific career requirement, something that paper resumes alone can’t do. This ideal solution is “CareerFlick”.

“CareerFlick” is a Worldwide Video Resume Jobsite that is FREE for all Employers and all Job Seekers.  This Job Board/Jobsite lets Employers post ‘unlimited’ jobs and view ‘unlimited’ Video Resumes of Job Seekers for FREE with NO time constraints and NO recruiting fees. Job Seekers can upload their own Video Resume or have a staff member of CareerFlick help them create it for FREE. Like Kijiji and Facebook, CareerFlick earns its revenue from advertisers.

Video Resumes are a thing of the future, but are here now. The use of Video Resumes is a valuable time-saving asset for BOTH Job Seekers and Employers by allowing Employers the opportunity of pre-screening candidates. Video Resumes help Employers see the “real” candidates in order to effectively select the very best candidates for a more extensive and formal ‘in-person’ interview. In short, Video Resumes save time and money for BOTH Employers and Job Seekers.

The Choice

In summary, if the Employer wants to save HIS time and can afford it, he should use a recruiter. If the Employer wants to save ‘time’ AND ‘money’, he should use a job board/job site, ideally one that is FREE and has Videos, such as “CareerFlick”.


 

 

“CareerFlick” IS A WORLDWIDE VIDEO RESUME JOBSITE THAT IS FREE FOR ALL EMPLOYERS & ALL JOB SEEKERS.

“CareerFlick” lets Employers post ‘UNLIMITED’ jobs and view ‘UNLIMITED’ VIDEO RESUMES of Job Seekers for FREE with NO time constraints and NO recruiting fees…totally FREE!

“CareerFlick” has Job Seekers from all around the World and EVERY Job Seeker has a personal VIDEO RESUME. Job Seekers can upload their own VIDEO RESUME or have us help them create it for FREE!

Slow and Steady Wins the Race; a Realistic Approach to Internet Marketing

Posted: 8th February 2012 by Stephenaulrich in Social Media Skills, Social Media Work Policies
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OK we all know the story of the tortoise and the hair.  Everybody wants to get rich quick, and instant gratification has been the name of the game since thehippies were smoking pot and eating acid at Haight-Ashbury. This is especially true in internet marketing.  How many schemes have you seen where you can “make $5000 a month from home with a third grade education and a laptop.”  No typing skeels required! Although few fall for that kind of hype, there is a general tone that I feel to be dangerous:  this is a really easy way to make a decent living without really having to work all that hard.

Most successful people will tell you the secret to their “overnight success” is just plain hard work: 10% inspiration and 90% perspiration.  Marketing in today’s environment is no different.  My mentor and instructor at USF Jay Berkowitz, is one of the hardest working guys I know.  He does a free webinar every week, countless public speaking engagements, teaches courses, and still has time to run a successful business.  He must never sleep.

99% of my clients who fail, do so for one reason and one reason alone:  they quit.  The ROI they thought would come in from and integrated internet marketing campaign didn’t show results in the first month.  They sent out an email campaign once and got almost no feedback other than a few people accusing them of spamming, so they quit.

The key to a successful campaign is in the longevity.  After you set up all your social media profiles, after you have syndicated your publications, after you have turned your website into a call to action and optimized it so it can be found on the web, after you have restated your value proposition so many times that your cat has it memorized, then the tough work begins.  That, unfortunately is when most people give up.  They think that they have done so much work they deserve some sort of reward – NOW!

It doesn’t work that way.  Look at my WordPress blog:

I started about 20 months ago at square zero.  I was ripe with new training and wanted to take my internet marketing to the next level, so I gathered all my blogging notes from over the years and jumped into it.  471 posts later (I do have a little secret) I now have had over 25,000 views, 1300 follower, and yes, a decent business.  I work on it a few hours a week, sometimes scheduling a week’s worth of blogs at a time, but I keep at it.  One of the best ways to keep track of everything is to create a “content schedule” and stick to it. There is nothing secret about the secret to success.  If you don’t have the time or infrastructure to do this  there are scores of people out there like Bay Integrated Marketing that will either do it for you, or teach you how to do it yourself.  The important part is that it gets done.

Just like any other program, “It works if you work it!”

Since Content is King, Use it Wisely; Syndicate

Posted: 31st January 2012 by Stephenaulrich in Social Media Trends
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Since the paradigm has shifted from 100% “interruption marketing” (i.e. commercials and advertisements) to a balance of that and “inbound marketing” (marketing by attraction) the need to produce and disseminate great content has become paramount.

Nobody wants a Billy Mays spewing product features in their face any more.  What people appreciate is honest information delivered honestly.  The theory is that if you deliver enough of this great information, when people have to make a buying decision regarding that particular field, they will consider you the expert and at least consider making their purchase from you.

Step one, then, is to create helpful content in a form from which your target audience can benefit.  That in itself is a formidable task, but then what do you do with this great content once it is created?  You can post it to your website, either as an article or a blog, but that assumes that your prospects are indeed visiting your website.  If your goal is to draw prospects to your website, there needs to be more distribution.

Broadly put, you need to syndicate.  There are now hundreds of “social medic” sites, dozens of guest blog sites, and myriads of press release and article publishing venues.  It would be impossible to fill out the profiles and establish accounts with all of them, so the first task is to prioritize which ones are most effective, and affordable.  Most of the social sites and blog sharing ones are free, but press release publishing can be relatively expensive.

Once you have made your decision regarding budget and time, you need to establish you profiles and accounts.  I provide my clients with a standard summary page that has been optimized to contain the keywords that are most relevant and competitively available for their business.  Then, with the help of Chrome, it becomes a relatively simple matter to establish these accounts; fill in all the contact data and paste in the summary and you have an account.

Now comes the fun part.  Instead of taking your story or article and pasting it into 10 or 50 accounts,   syndicate it so you post it in one place, and it goes out automatically either as an RSS feed, or is posted automatically on all of your other accounts.  WordPress has the ability to send blog posts out to several accounts under the “share” button on the left sidebar.  There are several other sites where you can set up your slave links to receive your posts automatically.  There are some things that you will still have to do by hand, like posting to LinkedIn groups, but this gets your message out to tons of “followers” with a minimum of effort.  The key to keeping yourself “top of mind” is not running in circles spending your day on the internet.  Being a though leader requires you to get out from behind the desk and out with your “peeps.”  This is a great way to free up some time to do just that.

Please submit questions to:  steve@bayintegratedmarketing.com

 

Will All of You Writing Apps and Forming Social Group Pages Send Them all to me and THEN BE DONE!

Posted: 14th December 2011 by Stephenaulrich in Social Media Q&A, Social Media Skills, Social Media Trends
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My girls got me started on FaceBook after informing me that email was “so 90’s.”  I never did get into the my_____ thing, because I could never figure out what the heck the _____ was until they too were obsolete.  Glad I didn’t invest any time there.  After “friending” the entire family, the congregation of our church, half of Woodside High School and most of my kids friends, I was labeled as a lurch.  Apparently overtly spying on your children’s activities by looking at the weekend beer-pong photos and tables filled with bongs is frowned upon in the current “hip” social circle.

My first exposure to LinkedIn came from an ex girlfriend sending me an email that simply stated “I’d like to add you to my professional network on LinkedIn.”  That seemed simple enough.  She was a colleague in a marketing role within a well known software company, so there seemed to be some value there.  I’d never heard of LinkedIn but have been a relatively early adopter so I jumped on it.  I signed up and promptly forgot that it even existed.

Having been around for a while (I actually remember key-punch cards, CP/M, Lotus 123, and DB5) I have seen lots of things come and go.  My first desktop computer was an Apple II with a 2MB external drive – hot stuff back then.  It was no earth shaking event to find a platform with a bit more professional atmosphere than the “well he was all..  oh my God, and she said…”  banter that was FaceBook at the time.

I took a quick class on “social media” and came back stoked at the business implications of LinkedIn.  I set a goal to acquire 100 professional contacts, and began emailing everyone I had ever worked with.  The more I played with it, the more applications I found for connecting with associates, groups, chats, conversations, etc.  It became kind of an obsession.  I started teaching classes on the business/job search applications of LinkedIn and got even better at it.  You know what they say:  if you really want to learn something, teach it.  I began broadening out with my associates at ProMatch and expanded the course work to include FaceBook and Twitter.  That was when the real fun began.

I took a Masters Certificate in Internet Marketing from USF and figured out how to integrate all this wonderful social media with websites to generate leads and attract business through the internet.  I haven’t made a “cold call” since.

In the following years of helping my clients generate traffic to their sites, I developed a pretty good, tight little grouping of sites that I feel relevant.  I use WordPress to create my blog/content, twitter to broadcast it, and my LinkedIn and FaceBook fan pages (FB is not just for High School students any more) as my portfolio sites.  There are videos that need to be posted on YouTube, Slide Shows on Slide Share, we need to use Google alerts to monitor the feedback on our products and services, Yelp to express our opinions of others goods and services, and after a daily review of Search Engine Land and weekly webinar with the Internet Marketing Club, it is exhausting to keep up with it all.

Google + looks like it is going to be a “must have” in the professional quiver, and Stumble Upon, Digg and Redit, gain more attention by the day.  Google + really looks like a good more intuitive knock off from FaceBook, except that adoption is still very sparse now and there really isn’t much on it.

Enough is Enough!  Slow down and let me catch my breath.  There are now 15 “share” icons below some of the articles I read, and more coming every day.  To set up a social media suite there are 10 different sites, avatars’, and registers to complete profiles in to get a client started.  I can consolidate all the proliferation through Postling, but for crying out loud!  I spend 5-10 hours a week just keeping up with what I need to understand to help my clients, and the other 40 doing the work.  I need a maid!

A Couple of Tips for my Small Business Groups, Clients, Friends, and Internet Marketing Associates:

Posted: 16th September 2011 by Stephenaulrich in Social Media Skills, Social Media Trends
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Content is always a premium, and a good blog speaks volumes about you.  Although I cannot always find the time to write each day, I try to publish something daily.  Since I started this my daily readership has tripled.  A great source of “guest blogs” can be found at: http://myblogguest.com/  It is free and the quality is generally pretty good.  As always, make sure that the subject matter fits the general theme of your blog.  Mine is small business, but occasionally I drift off into some cute personal stories or a mindless rant.  Keeping on track is advisable if you want to maintain a steady readership.

Another great source for exposure is a discussion in the SMALL BUSINESS NETWORK on LinkedIn.  The discussion is called:  Post Your FaceBook Page Here.  It’s a great way to build a following and get your name and articles out to your community.

If you’ve got a business page on Facebook simply leave a link to your page in a comment.
This is a simple, easy, painless networking tool and can benefit everyone in the group!
I am borrowing this brilliant idea from the discussion leader, who borrowed it from another group on LinkedIn.
As an example, here is my link to my Facebook Page  facebook.com/BayIntegratedMarketing
Feel free to like it, and I’ll do the same for yours.

Get Going with Google+

Posted: 28th July 2011 by Mimi in Social Media Skills, Social Media Trends
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Google+ has surpassed the 20 million visitor mark this month.  The numbers are impressive.  Although this new social network faces stiff competition from Twitter and Facebook, the early indications of future success are evident.  As a jobseeker, an additional digital tool to expand your network and showcase your experience is definitely worth considering adding to your social media repertoire.  Check out the following 4 quick tips from Mashables for using Google+ in your job search:

 

1)   Announce Your Availability

2)   Organize Contacts with Circles

3)   Host a Relevant Hangout

4)   Share and Follow Relevant Expertise

If you’re using Google+ for your job search, let us know about your ideas!

 

 

4 Quick Tips for Updating your Job Search Strategy with Social Media

Posted: 13th July 2011 by Mimi in Social Media Recruiting, Social Media Skills, Social Media Trends
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Many jobseekers are thinking differently about their job search strategy and are finding a distinct advantage in using social media to get hired.  Social media specialist and author Dan Schwabel observed that the old approach to finding a job—“developing a resume and cover letter, locating jobs on and submitting your resume to corporate sites and job banks, and crossing your fingers in hopes of receiving a call from a hiring manager—is, for the most part, a thing of the past.” So, what is the new approach for today’s savvy jobseeker? Certainly, nothing takes the place of face-to-face networking, career fairs and other traditional job-hunting tools. But you should definitely be including social media in your job search strategy. According to MicroTrain, a professional training and job services company, adopting social media tools helps build your personal brand. Check out the following tips to establish or enhance your social media presence:

 

  • Get Linked: Create a profile on LinkedIn if you’ve haven’t already. If you already have a profile, make sure it’s 100% complete and be sure to incorporate keywords.  Also, sign up for LinkedIn groups in your field of expertise.
  • Be proactive on Twitter.  Conduct Twitter searchers and begin following people from your targeted industry and engage them in online conversation. Don’t simply send tweets about your job search.
  • Create a video resume on YouTube:  Make it short but emphasize your value.  Tell why you’re the best candidate for the position and highlight what’s relevant in your background and experience to the job position.
  • Launch a blog and subscribe to blogs that have job listings.  Create a blog through a platform like WordPress.org or Blogger.com.  Concentrate your blog on an area of expertise.  Also, subscribe to blogs that have job listings such as Guy Kawasaki’s blog or Jeremiah Owyang’s Web Strategy Blog.

Holly Paul, U.S. recruiting leader at accounting firm PricewaterhouseCoopers, says, “Social media is a great way to learn about different employers as well as build professional networks that will help create opportunities and open doors.”

How have you used social media in your job search?  Share your tips!

Want to Stand Out From Other Jobseekers? Rethink Your Resume

Posted: 2nd July 2011 by Mimi in Social Media Skills, Social Media Trends
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Transform your resume into a sensational visual representation of your professional experience using a new app called Vizualize.me that will instantly turn your LinkedIn profile into an impressive infographic, all through the power of code — no graphic design skills required.

Pulling all your career information from your LinkedIn profile via LinkedIn’s API, Vizualize.me creates clean graphical representations of your skills, work history and even your connections in an easy-to-scan format that will impress hiring managers and make you stand out from other jobseekers.

To get the data from text to graphics, Vizualize.me selects your positions, education, interests, skills, recommendations and number of connections from your LinkedIn profile that you have already created. Then, attributes such as skills are weighted by the level of expertise you’ve attained and how many years you’ve been using it.

Those “weights” are then used to create a visual representation of your professional experience to date, where each of your abilities is accurately portrayed relative to your other talents.

Best of all, the resulting infographic-like resumes are customizable, too. While Vizualize.me is in beta, users will be able to choose from a variety of different themes and templates, both free and premium. Eventually, users will also be able to specify their own colors and typefaces, too. Think of the app as a Flavors.me for your professional life.

 

 

 

15 Tips For A Successful Facebook Ads Program

Posted: 14th June 2011 by Stephenaulrich in Social Media Skills, Social Media Trends
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by Adam Riff

If you’re a marketing or advertising professional, then lately you’ve  probably been running ads on Facebook or have heard the phrase ‘paid social’ or ‘Facebook ads’.

That’s because according to eMarketer, social media is the fastest growing digital media channel. As impressive as that is, it doesn’t tell the whole story. First, let’s consider some statistics:

  • “More than half of 25 to 34-year-old social network users say they can’t live without their social media sites” – eMarketer 2011
  • “9 out of 10 Internet users visited a social networking site each month in 2010”– comScore, February 2011
  • “74% of consumers are influenced to buy AFTER soliciting feedback from social media ” – comScore, February 2011
  • “67% of Twitter users who become followers of a brand are more likely to buy from that brand” – comScore, February 2011
  • “60% of Facebook users who become fans of a brand recommend that brand to a friend ” – comScore, February 2011

With the demand for social media continuing to skyrocket, it’s critical that we, as advertising professionals, hone our craft to leverage this channel on behalf of our clients.

To help you succeed for your clients, I’ve put together this Top 15 list of ‘secrets’ that will benefit your paid social campaigns. I’m going to focus primarily on Facebook and a bit on LinkedIn. Twitter ads are still in beta and can be rather cost-prohibitive.

1. Automate Your Creative Refresh & Rotate Ads Often

Like Google, Facebook makes its money when a user clicks an ad. As such, it’s in their interest to drive CTR. Since Facebook users can easily get banner blindness, the social network values ad freshness above all else.

It is arguably the most critical factor in a successful Facebook paid social campaign. Make sure you rotate your ads often and if possible automate this rotation so it’s constantly changing every week.

2. Segment ‘Bins’ & Micro-target

The beauty of Facebook targeting is it allows you to get super-granular. And, as we know, segmentation in any marketing program leads to efficiency. Paid social advertisers should take advantage of this by targeting as many relevant demographic bins as possible and creating ads that specifically speak to those demographics.

3. Use Automated Bid Optimization Based On Conversion Events

With dozens, hundreds or even thousands of bins and ads, it’s important to leverage automated bid technology. There are several platforms specifically designed for Facebook ads. Do your homework to determine the best one to help you achieve your campaign goals.

4. Don’t Stop At Solely Tracking Engagement, Track Conversions

Some companies and agencies make the mistake of only tracking front-end engagement KPI’s, namely Facebook Likes and LinkedIn connections. It is important to track all KPI’s including:

 

 

5. Leverage Your PPC/SEO Data To Help You Target New Bins

If you’re running a paid social account you’re probably also running PPC campaigns or managing organic SEO. Don’t look at them in silos because the data you have through those channels can translate into paid social gold.

To start, take the keywords that you know drive conversions for your client via PPC and/or SEO and test-target those keywords as an interest. If it shows sufficient reach, create a bin and a targeted ad and you’ll see results.

6. Test ‘Friends Of Connections’ Targeting

There is a little known targeting option in Facebook that allows you to target users whose friends are connected to a page, event, group or application:

 

 

Think about the potential on this one. The average Facebook user has 130 friends. If you find a page that has 1,000 fans and you target friends of connections to that page, you’re going to reach 130,000 users.

7. Test Occupation Targeting

A very powerful but underutilized way to reach specific consumers is through Facebook occupation targeting.  CEO of aimClear Marty Weintraub spoke about this at SMX Advancedand touched on this recently in Search Engine Watch.

When discussing the proper ways to conduct occupation targeting, he pointed out that selecting job titles within the Precise Interests and then entering a keyword like ‘Marketing Manager’ would result in the following bin:

 

 

You can extrapolate this data to any number of job titles depending on your client’s product.

8. Target Decision Makers On LinkedIn

Facebook isn’t the only paid social platform that allows you to do occupation targeting. LinkedIn is making a great run at the B2B market and allows for some really sophisticated targeting.

Similar to the powerful testing capabilities recently highlighted by Marty Weintraub, LinkedIn was shown to drive comparable results not only test-targeting job titles but high-level decision makers with a presence on the social network.

 

 

9. Test Leading Consumers To Your Fan Page vs. Website

Don’t just lead users to your Facebook page. You should test results by rotating your ads to drive users to every part of your online presence. A completely optimized paid program is essential.

Whether you place a higher premium on your social fan page or website, giving your users more choices will encourage brand awareness, loyalty and conversions.

10. Test Leading Users To Multiple Page Landing Tabs

An update launched this past February now directs users to any location on your Facebook page, i.e. wall, info, etc.  Rotate your ads to drive users to these various pages and optimize based on the conversion rate.

 

 

11. Try Embedding Your Lead Capture Form Within Your Facebook Page

Get the best of both worlds by embedding the same lead capture form on your website within your fan page. Here’s an example:

 

 

As always, conduct continuous testing to measure which approach is most effective.

12. Don’t Use The CPM Option

Facebook CTR’s are traditionally very low, even with a great program. As such, don’t pay Facebook a CPM to simply show your ads, which in tests have not resulted in any lift in impressions, cost savings, click-throughs or conversion rate.

Always select the CPC pricing option.

13. Try Geo-targeting ‘Affluent’ Areas & Luxury Interests

Have a client selling luxury goods or big ticket items? Try cross-targeting affluent areas of the country with luxury interests. For example, target users in Beverly Hills that like cosmetic enhancement brands or users in New York City that like investor services.

You can also go further by digging into the Facebook interest tool. There, you can target relevant ads to ‘owners clubs’ across a wide range of luxury verticals.

14. Leverage Your Facebook Data To Do Other Media Buys

The great thing about Facebook data is that it can give you insights about your consumer base that you might not have otherwise known. Leveraging, among other things, a user’s gender, age and interests can help you make smarter buys across television, display, search and other media channels.

15. Track Every Path To Conversion

If you can get your hands on technology that allows you to conduct cross-channel tracking, its resulting data can be hugely beneficial. It can influence budgeting decisions and help you identify channels that assist the buying process.

 

 

Remember – the overriding principle guiding these 15 secrets is if you’re going to take the time to segment and execute micro-targeting strategies, make sure you build tightly-themed ads that match the segment. This will increase CTR, lower your cost and give you the best chance at having paid social success.

If you want more info on Facebook ads check out these resources:

 

5 Job Sites for Jobseekers to Bookmark

Posted: 25th May 2011 by Mimi in Social Media Recruiting, Social Media Skills, Social Media Trends
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Approximately 84% of employees in the U.S. plan to look for new jobs in 2011, according to a recent survey by global talent management firm Right Management. Add those numbers to those who are unemployed, and you have a lot of competition in your job search.

If you happen to be looking for work, it’s important to get organized about your job search by understanding what information and resources are available to you on the major job sites—many now offer additional services beyond job postings.

The key is finding the opportunities that are a good match as soon as they become available. Bookmarking your favorite sites will help you stay organized and make the search process a bit easier.  We have already mentioned in previous blogs about two major players—LinkedIn and Twitter’s TweetMyJobs.  Here is information about five additional job sites to consider, including their services beyond job postings.

1) LinkUp is a job search engine that gives you the ability to search more than 20,000 company websites from a single location. A search under technology in a specific area code, for example, could be a good start for finding tech jobs in your area. Under the LinkUp tools tab, you can set up job alerts and save your searches. LinkUp also allows you to bookmark jobs so you can see when they’ve been closed by the employer.

2) Indeed is another job search engine that enables users to find jobs posted on thousands of company career sites and job boards. Indeed has been recognized by Time magazine, PC Magazine and PC World for its capabilities. Indeed also offers some valuable position data like basic salary, job postings per capita and industry employment trends.

3) CareerBuilder is a dedicated job site that allows you to search for job openings by location or job category (i.e. engineering, finance, information technology, etc.). Employers are able to search the site for candidates as well.  It also offers an enhanced profile service (for an additional fee) that allows your resume to show up higher in an employer’s resume search.

4) Simply Hired is a job search engine that allows searches by title, category, company, location and so on. You can save your searches for future reference and set up e-mail alerts to notify you when new jobs are posted. Both PCWorld and Macworld have partnered with Simply Hired to create a job channel. And under Simply Hired’s special searches feature, you can view lists of the top diversity-friendly companies, veteran-friendly companies and green jobs just to name a few.

5) SmartBrief is an organization specializing in industry and function-focused electronic newsletters, also offers the opportunity to post jobs and look for jobs. Jobs are organized in industry job boards that are further parsed so you can execute a very targeted search.

What job sites have you found valuable? Share your comments.

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